I’ve been in the fitness industry in some capacity since I graduated from university in 1982. It is an industry that is always changing and if you don’t change with it you get left behind. The fact that I am still in the industry in 2015 shows that I have what it takes to be successful in this industry and that the training packages and programs we offer are what people are looking for.
Having said that, how do you make yourself and your personal training studio in Calgary stand out in such a competitive fitness industry? How do you get your innovative programs to the right target market? When I first started out word of mouth, referrals and a yellow pages ad was all that was needed, but marketing is so much more complicated now with the majority of people searching for their fitness/sports programs and personal trainer on the internet.
I don’t claim to know anything about Internet marketing, google rankings, search engine optimization, twitter, Facebook, ad words, etc. but I do know that it is all very important to the success of my fitness business and how I connect with my target market driving them to my website where we can set ourselves apart from the rest of the competition.
My area of expertise is health and fitness not internet marketing. I have been working with a search engine optimization specialist for the past 6 months which has improved our google ranking and dramatically increased the number of people going to our website and making inquiries about training. Now it is up to me to convert these potential new clients into clients, something that I understand and know how to do. My SEO specialist has given me a fighting chance in a very competitive changing market.